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August 1st, 2017

Matchbook Partners with Salisbury Creative Group to Reach New Consumers in National On Premise Chains

by: Mikaela Leach

Matchbook Wine Company Selects Salisbury Creative Group for
National On Premise Chain Representation

Zamora, CA (August 1, 2017) – John, Lane and Karl Giguiere are pleased to announce that Salisbury Creative Group will represent the Matchbook Wine Company family of brands in the National on premise channel.

The landscape of wine lists is changing.  A recent Wine Metrics report states that Millennials now account for 36% of US wine consumers having recently passed Baby Boomers at 34%.  Millennials are looking for exploration.  Critically acclaimed and crafted by 5th generation farmers, Matchbook wines offer consumers modern wines that are rooted in tradition.

“Matchbook was born in 2005, after we sold our first winery R.H. Phillips and Toasted Head,” says John Giguiere, Owner, Matchbook Wine Company.  “We are excited to work with the Salisbury Group to champion our wines to new consumers via the national on premise channel.”

“Restaurant chains are evolving and modernizing and so are their wine lists,” says Ben Salisbury, owner, Salisbury Creative Group. “Now is the time for wines that offer value in conjunction with an authentic history and strong sense of place; these wines from Matchbook fit the bill.”

About Matchbook Wine Company
East of Napa, Left of Center: Family owned Matchbook Wine Company is tucked away in Northern California’s gently rolling Dunnigan Hills.  The Giguiere family pioneered grape growing in this region in 1981. By 1993, they had succeeded in making the Dunnigan Hills a nationally recognized American Viticultural Area. The Matchbook flame is an homage to the Giguiere brothers’ youthful fascination with fire.  Today, Matchbook Wine Company produces 110,000 cases and 15 unique wines from the Dunnigan Hills and other select growing regions. For more information, visit

About Salisbury Creative Group
Founded in 2014 by Ben Salisbury, a 30-year industry veteran, Salisbury Creative Group is a strategic consulting firm based in Richardson, Texas. Specializing in the wine, craft beer and craft spirits categories, Ben and his team help their clients improve and expand the quality of their distribution in the US by leveraging technology and data in their sales 469-265-2210



Media Contact:

Mikaela Leach | Matchbook Wine Company | 617.549.7575

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