Love this label design – Matchbook Wines

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August 28th, 2014

Love this label design

by: Lane Giguiere

Our 2012 Matchbook Arsonist was featured and recommended in Benito’s Wine Reviews on August 28:

I love this label design, though it pains me that it might be misunderstood. The winery does not endorse arson, but rather their concept is an homage to the Titan Prometheus who stole fire from Mount Olympus and gave it to humanity, allowing them to begin forging metal and, more importantly, enjoying a weekend barbecue. 


2012 Matchbook The Arsonist
98% Matchbook Vineyards, Dunnigan Hills; 2% Aquarius Vineyard, Russian River Valley
100% Chardonnay
$22, 14.3% abv.

Ripe and peachy with a bold body and a round mouthfeel. Balanced acidity and a gentle finish. As it warms, you get light touches of vanilla and oak on the nose. Yes, it’s summer here in Memphis and I proudly enjoyed this wine with fried chicken, which was delicious. As the season winds down, consider this for your picnics and other informal gatherings where you want a crowd pleaser that will go great with casual fare.

Read the entire review here