In recent years, we’ve noticed our customers increasingly referring to us not by our business name, Crew Wine Company, but by our flagship label’s title, Matchbook Wines. In turn, you may have noted us referring to ourselves as Matchbook Wine Company in conversation, emails and even on our business cards. That’s our way of telling you that we’ve taken the hint, and will continue to increase use of the Matchbook name in our correspondence.
Starting today, we have changed our Twitter handle to @MatchbookWines. You can expect the same to follow with the rest of our social media accounts, although some, like our Facebook page, require an extra bit of authorization [edit: the Facebook name change has gone through!]. In time, we also hope to change the url of our website to reflect the Matchbook name–though that may take some time as well.
So what about Crew?
Well, we’re still Crew Wine Company. You’ll note that on all of our official documents. But given the affection for the Matchbook label, we’re honored to call ourselves Matchbook Wine Company for the sake of our customers.