What’s in a name – Matchbook Wines

Hot News Blog

Read the lastest news about our wines and winery!

October 8th, 2014

What’s in a name

by: Lane Giguiere

Our 2012 Matchbook Old Head Chardonnay is included in Fred Tasker’s fun column on the origin of brand names:

‘Fantasy names’

reveal essences of

wines, makers’

•  2012 Matchbook “Old Head” Chardonnay, Dunnigan Hills: lush and rich, with aromas of oak, caramel and golden delicious apples, creamy finish; $15. When John Giguiere was a kid in the 1950s, he says he was a confirmed pyromaniac who set his family’s wheat fields ablaze. Hence the name Matchbook. On the straight and narrow today, he uses the name “Old Head” to signal that largely avoids powerfully flavored new oak barrels to emphasize the fruit in the wine and not the oak.

Read more here