John Tarver Joins as Director National Retail Chains – Matchbook Wines

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September 25th, 2017

John Tarver Joins as Director National Retail Chains

by: Virginia Valdez Sandfer

Matchbook Wine Company Names
John Tarver Director National Retail Chains 

Zamora, CA (September 25, 2017) – Matchbook Wine Company is pleased to announce the appointment of John Tarver as the Director of National Retail Chains. Tarver is a skilled Wine & Spirits executive with over 25 years’ experience. Tarver has worked with both producers and distributors, including Benziger Family Winery, Young’s Market Company, Delicato Family Vineyards and most recently Pacific Highway and Distillery No. 209. John will be working closely with our talented distributor network to advance the Matchbook movement and reach new consumers. 

“John Tarver brings great industry experience and a proven track record for success to our growing company,” says John Giguiere, Matchbook Wine Company Founder and Owner. “We are excited to welcome John to the Matchbook family.”

Family owned Matchbook Wine Company has seen tremendous growth since launching in 2005. As Matchbook’s consumer popularity continues to grow, Tarver will be responsible for broadening the retail chain distribution with the goal of making it easier for consumers to choose Matchbook.

“I admire the Giguiere family’s thoughtful farming and winemaking practices that emphasize quality, flavor and place,” said Tarver. “Matchbook is building wine brands that offer value, uniqueness and truth of story. I am thrilled to be part of the team to bring these wines to more consumers.”

About Matchbook Wine Company
East of Napa, Left of Center: Family owned Matchbook Wine Company is tucked away in Northern California’s gently rolling Dunnigan Hills. The Giguiere family pioneered grape growing in this region in 1981 when they planted their first vineyard. By 1993, they had succeeded in making the Dunnigan Hills a nationally recognized American Viticultural Area. The Matchbook flame is an homage to the Giguiere brothers’ youthful fascination with fire. Today, Matchbook Wine Company produces 110,000 cases and 15 unique wines that showcase the flavor and potential of the Dunnigan Hills AVA. For more information, visit


Media Contact: Mikaela Leach
Matchbook Wine Company