Category: Tinto Rey

Maybe you’ve noticed the sheep. Or you’ve seen the carpet of green grass, peas and flowers blanketing the vineyard floor.

Both are evidence of Matchbook’s conversion from conventional farming to regenerative and organic. Three years into this project, our sustainable efforts have been recognized by Project Harvest’s California Rules Sustainable Winegrowing certification on the 400 acres of estate vineyards.

The California Rules Certified Green seal signifies a third-party audited commitment to farming that is environmentally and socially responsible while also being economically viable. This credential is just the first step in our mission to become certified organic and regenerative.

While the winery’s initial goal of improving vine health through regenerative farming was to increase the quality of our Estate Bottled wines, “The environmental benefits are now as big a focus,” says John Giguiere, owner of Matchbook Wine Company. The prolonged drought and rising costs make the move to regenerative agriculture more important. Cover crops, grazing sheep and compost teas have eliminated the need for synthetic fertilizers, created a carbon sink and increased the water-holding capacity of the soil.

“It’s been invigorating to take on this large and very important project at this stage of our careers,” Giguiere continues. “Reversing 40 years of farming philosophy is not easy, but we see the need to reduce our farming inputs and water usage while increasing quality and profitability. Sustainable and regenerative agriculture is a win for both the farmer and the environment.”

The California Rules Certified Green Sustainable Winegrowing seal will be added to Matchbook’s estate grown wines beginning with the 2022 vintage.