Matchbook Wine Company is excited to introduce a new intriguing and luxurious package design. The new label is a full wrap detailed with a continuous deckled edge. The front panel features a small burn atop Matchbook’s iconic flame, paying homage to the Matchbook moniker.
“After 11 years it was time for a label refresh”, says John Giguiere Owner of Matchbook Wine Company. The Dunnigan Hills winery’s iconic full-paneled, burnt-edged label has been replaced by a sleek wrap label that highlights the Estate Bottled offerings.
The new label is recognizably Matchbook, with a modern twist. The distinct vertical logo has been flipped to horizontal highlighted by a red foil flame. The burnt notch on the upper right remains as an homage to the original burned edge. The label has a “matchstick x” boarder treatment and the Estate Bottled designation is prominently displayed.
The Matchbook brand features four varietals, all grown and farmed by the Giguiere family in the Dunnigan Hills AVA in northern California.
“We are constantly looking at ways to improve the quality of our vineyards and wines. Tweaking the appearance of our packaging highlights our innovative focus and keeps us current with consumer trends,” states John Giguiere.
About Matchbook Wine Company
East of Napa, Left of Center: The Giguiere family embodies Dunnigan Hills winemaking. In 1981, they pioneered grape growing in this region when they planted their very first vineyard. By 1993, they had succeeded in making the Dunnigan Hills a nationally recognized American appellation. The Matchbook flame is an homage to the Giguiere brothers’ youthful fascination with fire. Today, Matchbook Wine Company produces over 15 wines showcasing the varietals that perform best in our warm, dry climate.
This month the Matchbook Tasting Room will be celebrating it’s 4 Year Anniversary. Continuing with our theme of 4’s – we asked the Matchbook team to describe their favorite wine. Easy enough right? Here’s the catch … use only 4 words. The results are funny, bold and poetic!
Aileen M. | Art Department
Tinto Rey Verdejo: “Sip, savor, relax, repeat.”
Lane Giguiere | Owner 2017 Matchbook Chardonnay
“Love the new label!”
Pat Kane | President and CEO
The Arsonist Red Blend
“There aren’t enough words.”
Rob V. | Regional Manager, Central U.S.
“More Scores Since Four Years Ago” -Abe Lincoln (It’s not 4 words but kinda funny)
The Arsonist Red Blend: Jammy, Chewy, Oaky, Delicious!
Tinto Rey Rosé: Tempranillo, Tannat, Verdejo, Yummy!
Top 4 wines in Texas: The Arsonist Red Blend, Matchbook Chardonnay, The Arsonist Chardonnay, Black’s Station Cabernet Sauvignon
In honor of celebrating our Tasting Room’s 4 Year Anniversary – we ran the numbers to find out our Top 4 Selling Wines!
“I’m thrilled to be celebrating the 4 year anniversary of the Matchbook Tasting Room! Having been here from day 1, I cherish these annual milestones. And I’m not surprised by our top 4 best sellers – our customers have great taste!” – says Tasting Room Manager, Jenna Wirkner
Today we celebrate National Farmer’s Day – a day to recognize and thank all farmers; we’d like to thank our wine grape farmers in particular!
The Giguiere family has a strong, storied tradition of farming out here in the Dunnigan Hills, which is why we hold agriculture in the wine business in high regard. Over the years, we’ve formed strong relationships with the best farmers in the Russian River Valley and beyond.
The term MOSSBACKis an old-time expression for farmers, folks who are both connected to their roots and to the land. Our Mossback label conjures images of the mossy stones, trees trunks and end posts so prevalent in California’s cool coastal regions, home to some of the most renowned grape growers in the world. These wines are a nod to those men and women, who understand more than anyone the delicate relationship between vine, climate and soil. Cheers to the Ag Community and All Our Beloved Farmers!
“Petite Sirah requires a dry climate and some heat to fully ripen, making it a great match for the Dunnigan Hills. It retains tons of acid and has a long ripening life allowing excellent hang time well into the fall. This allows for wines with great age ability.”
–Greg Giguiere, Director of Vineyard Operations
Matchbook is proud to announce a NEW varietal dressed in a newly designed label. Our inaugural release of 2016 Matchbook Estate Bottled Petite Sirah is everything you expect from this maverick red: rustic, rugged and a little sassy.
Petite Sirah: 8 Fun Facts
Unique as a stand-alone varietal, Petite Sirah is important world-wide in warm growing regions because of its need for some heat and a dry climate to ripen fully
Created by botanist Francois Durif in Montpellier, France around 1880 by crossing Syrah and Peloursin, and named the varietal after himself
Imported into California by Charles McIver in the mid-1880s and renamed Petite Sirah
Arguably one of two California heritage varietals along with Zinfandel
Thrives in Dunnigan Hills climate – P.S. (Petite Sirah) We Love You
Valued for its tannins, good acidity, deep color and distinctive flavor
Appealing flavors and aromas of sugar plum, blueberry, violets, dark chocolate, black pepper and black tea
Oak aging layers in flavors of hazelnut, vanilla and mocha
“Our Pets are incredibly rich and flavorful. They have power, force and great intensity.” –Dan Cederquist, Head Winemaker