Month: August 2017

 

August 25th, 2017

10 Years of Crushin’ It – Harvest 2017 Kicks Off

by: Mikaela Leach

Matchbook Wine Company Kicks Off 2017 Harvest
10 Years of Crushin’ It!

Zamora, CA (August 25, 2017) – Early this morning, Matchbook Wine Company began picking the first grapes of the 2017 Harvest from the Matchbook Estate Vineyards in California’s Dunnigan Hills. The first to be picked is Verdejo from Matchbook Block 12. Verdejo is an aromatic white wine varietal originally from Spain.  

“2017 is a special harvest here at Matchbook as it marks our 10th crush at our Dunnigan Hills winery. We have grown 6-fold in the last 10 years.” says John Giguiere, Owner, Matchbook Wine Company. “I am proud of the wines we have produced and am excited about the quality of the wines to come from Matchbook.”

The 2017 Harvest is right on schedule with historical averages, but slightly later than the past few years. The Matchbook Vineyards fared well through the generous winter rains and summer heat spikes of 2017 thanks to the well-draining, Red Corning Gravel soil and rolling hills in the vineyards. Over the next several weeks, the grapes will be tasted and tested block by block and row by row, until they reach the peak of ripeness. Next, the grapes will be harvested at night to preserve the fresh fruit flavors and delivered within 30 minutes to the winery, crushed and fermented into wine.

“Harvest is an exciting time because it showcases a year’s worth of work in the vineyards,” said Winemaker Dan Cederquist. “2017 is shaping up to be a superior vintage. We are excited to get going.”

About Matchbook Wine Company
East of Napa, Left of Center: Family owned Matchbook Wine Company is tucked away in Northern California’s gently rolling Dunnigan Hills.  The Giguiere family pioneered grape growing in this region in 1981. By 1993, they had succeeded in making the Dunnigan Hills a nationally recognized American Viticultural Area. The Matchbook flame is an homage to the Giguiere brothers’ youthful fascination with fire.  Today, Matchbook Wine Company produces 110,000 cases and 15 unique wines from the Dunnigan Hills and other select growing regions. For more information, visit www.matchbookwines.com.

###

Media Contact:
Mikaela Leach | Matchbook Wine Company
mleach@matchbookwines.com | 617.549.7575

August 18th, 2017

The 2014 Arsonist Red Blend Scores Big with Wine Enthusiast!

by: Mikaela Leach

The 2014 Arsonist Red Blend scored BIG in the October 2017 issue of Wine Enthusiast It was awarded 91 POINTS & Editors’ Choice! We are proud to share that this is the 3rd consecutive vintage of The Arsonist Red Blend to receive 90 POINTS or higher from the Wine Enthusiast.

To buy a bottle today click here.

 

 

 

August 16th, 2017

It is Getting Sweet Around Here!

by: Mikaela Leach

Harvest will be here soon and we have started sugar sampling. Our winemaking and vineyard teams are tasting and testing our vineyard blocks regularly. The goal of sugar sampling is to determine if the grapes have reached optimal ripeness and are ready to be harvested. #harvest2017 #matchbookwines

August 1st, 2017

Matchbook Partners with Salisbury Creative Group to Reach New Consumers in National On Premise Chains

by: Mikaela Leach

Matchbook Wine Company Selects Salisbury Creative Group for
National On Premise Chain Representation

Zamora, CA (August 1, 2017) – John, Lane and Karl Giguiere are pleased to announce that Salisbury Creative Group will represent the Matchbook Wine Company family of brands in the National on premise channel.

The landscape of wine lists is changing.  A recent Wine Metrics report states that Millennials now account for 36% of US wine consumers having recently passed Baby Boomers at 34%.  Millennials are looking for exploration.  Critically acclaimed and crafted by 5th generation farmers, Matchbook wines offer consumers modern wines that are rooted in tradition.

“Matchbook was born in 2005, after we sold our first winery R.H. Phillips and Toasted Head,” says John Giguiere, Owner, Matchbook Wine Company.  “We are excited to work with the Salisbury Group to champion our wines to new consumers via the national on premise channel.”

“Restaurant chains are evolving and modernizing and so are their wine lists,” says Ben Salisbury, owner, Salisbury Creative Group. “Now is the time for wines that offer value in conjunction with an authentic history and strong sense of place; these wines from Matchbook fit the bill.”

About Matchbook Wine Company
East of Napa, Left of Center: Family owned Matchbook Wine Company is tucked away in Northern California’s gently rolling Dunnigan Hills.  The Giguiere family pioneered grape growing in this region in 1981. By 1993, they had succeeded in making the Dunnigan Hills a nationally recognized American Viticultural Area. The Matchbook flame is an homage to the Giguiere brothers’ youthful fascination with fire.  Today, Matchbook Wine Company produces 110,000 cases and 15 unique wines from the Dunnigan Hills and other select growing regions. For more information, visit www.matchbookwines.com.

About Salisbury Creative Group
Founded in 2014 by Ben Salisbury, a 30-year industry veteran, Salisbury Creative Group is a strategic consulting firm based in Richardson, Texas. Specializing in the wine, craft beer and craft spirits categories, Ben and his team help their clients improve and expand the quality of their distribution in the US by leveraging technology and data in their sales process.www.salisburycreative.com 469-265-2210

###

 

Media Contact:

Mikaela Leach | Matchbook Wine Company

mleach@matchbookwines.com | 617.549.7575

Developed by Allebrum